Intro
Problem Statement
When checking a cafe website, people typically look for information about the cafe's menu, opening hours, location, contact details, ambiance through photos, customer reviews, online ordering options (if available), and whether they offer special promotions or events, all presented in a clear and user-friendly format.
Solution & Measuring Success
Maintaining an up-to-date business website that is easy to navigate and represents the brand effectively is crucial for business success.
To measure the success of a cafe website design, key metrics include: conversion rate (number of online orders placed), average time spent on site, bounce rate, pages per session, mobile responsiveness, organic traffic, click-through rate on call-to-action buttons, and user engagement on social media links integrated on the site; all of which can be tracked using website analytics tools like Google Analytics to understand how users interact with the site and identify areas for improvement.
To measure the success of a cafe website design, key metrics include: conversion rate (number of online orders placed), average time spent on site, bounce rate, pages per session, mobile responsiveness, organic traffic, click-through rate on call-to-action buttons, and user engagement on social media links integrated on the site; all of which can be tracked using website analytics tools like Google Analytics to understand how users interact with the site and identify areas for improvement.
Design
Inspiration
Bingsu is a summer treat consisting of colorful dessert toppings on a pillowy bed of shaved ice.
The interesting layers of shaved ice was utilized to create a visually appealing background against soft pastel colors typical of this dessert.
The interesting layers of shaved ice was utilized to create a visually appealing background against soft pastel colors typical of this dessert.
First Draft Mock-ups
A desktop and mobile version of the homepage was created using the design inspiration of the dessert itself.
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Outcome
Photos of the venue & menu items, plus the full menu and locations and a link to the ordering platform are featured on the homepage as it will be the primary reason for visiting the site.
