Intro
Problem Statement
People typically look for information about services, opening hours, location, contact details, ambiance through photos, customer reviews, online ordering/booking options (if available), and whether they offer special promotions or events, all presented in a clear and user-friendly format.
Solution & Measuring Success
Maintaining an up-to-date business website that is easy to navigate and represents the brand effectively is crucial for business success.
To measure the success of the website design, key metrics include: conversion rate (number of online orders placed), average time spent on site, bounce rate, pages per session, mobile responsiveness, organic traffic, click-through rate on call-to-action buttons, and user engagement on social media links integrated on the site; all of which can be tracked using website analytics tools like Google Analytics to understand how users interact with the site and identify areas for improvement.
To measure the success of the website design, key metrics include: conversion rate (number of online orders placed), average time spent on site, bounce rate, pages per session, mobile responsiveness, organic traffic, click-through rate on call-to-action buttons, and user engagement on social media links integrated on the site; all of which can be tracked using website analytics tools like Google Analytics to understand how users interact with the site and identify areas for improvement.
Design
Inspiration
Classic French decor with cafe style outdoor seating under a Parisienne-style awning was used as the inspiration.
Simple, classic stripes and checkered-style pattern was used as the background. The provincial-chic decor was adopted by highlighting more thicker, heavier lines for icons, yet remaining simplistic and modern. The color palette was chosen to tie-in and complement the venue and products.
Simple, classic stripes and checkered-style pattern was used as the background. The provincial-chic decor was adopted by highlighting more thicker, heavier lines for icons, yet remaining simplistic and modern. The color palette was chosen to tie-in and complement the venue and products.
First Draft Mock-ups
A desktop and mobile version of the homepage was created using the design inspiration.
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Outcome
Menu categories and food offerings are featured as well as the location and a link to the ordering platform. All pertinent contact information are displayed in the navigation and again in the footer.
