Intro
Problem Statement
People typically look for information about services, opening hours, location, contact details, ambiance through photos, customer reviews, online ordering/booking options (if available), and whether they offer special promotions or events, all presented in a clear and user-friendly format.
Solution & Measuring Success
Maintaining an up-to-date business website that is easy to navigate and represents the brand effectively is crucial for business success.
To measure the success of the website design, key metrics include: conversion rate (number of online orders placed), average time spent on site, bounce rate, pages per session, mobile responsiveness, organic traffic, click-through rate on call-to-action buttons, and user engagement on social media links integrated on the site; all of which can be tracked using website analytics tools like Google Analytics to understand how users interact with the site and identify areas for improvement.
To measure the success of the website design, key metrics include: conversion rate (number of online orders placed), average time spent on site, bounce rate, pages per session, mobile responsiveness, organic traffic, click-through rate on call-to-action buttons, and user engagement on social media links integrated on the site; all of which can be tracked using website analytics tools like Google Analytics to understand how users interact with the site and identify areas for improvement.
Design
Inspiration
The shape of a nail cuticle, nail art patterns and the polish itself are all utilized in the design. Color scheme is a reflection of the interior.
First Draft Mock-ups
A desktop and mobile version of the homepage was created using the design inspiration.
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Outcome
The salon artists are highlighted on the homepage as an introduction for the viewer, as salon-going is as much about the skill of the artist as well as their personability. Ability to book and additional information such as locations was added.
